Invest in Future
We have a strong investment case
Our strategy is to expand our global reach through organic growth, acquisitions and strategic partnerships.
Diversified monetisation models create significant revenue streams, driving growth in operating profitability and cash conversion.
Watch Zillah Byng-Thorne, CEO, Penny Ladkin-Brand, Chief Strategy Officer, and Future’s management team present at Future’s Capital Market Day on 6th February 2020. Download the presentation deck here.
Our case is built on five pillars
Explore them in detail below
Diversified brands and monetisation models
Media is a disrupted industry. To ensure that we continue to grow and stay relevant to our audiences continued innovation and diversification is core to our strategy.
Our diversified verticals

Our diversified revenue streams

Global platform for growth
Investments in technology and content underpin growth meaning we can capitalise on global trends.
Our group revenue

Digital advertising and eCommerce spend is trending upwards

Scalable proprietary technology platform
We have a flexible and well invested proprietary technology stack – MediaStack – which allows us to scale at speed and minimal cost. This combined with our focus on cost effectiveness and eliminating redundancy, helps to drive continued margin expansion.
Mediastack

Acceleration of strategy through acquisitions that add value
A core part of our strategy is to buy and build. We identify assets where we can add value, whether through new titles to strengthen our position in an existing vertical, by adding new verticals, or by adding new revenue streams. Our process ensures value is delivered post acquisition. The benefit of the platform model means we can integrate quickly.
Our acquisition history
Year | Acquisition | Opportunity |
---|---|---|
2020 | Cinemablend | Increase in online TV and Film and Games and entertainment reach |
2019 | TI Media | New verticals |
2019 | Barcroft | New revenue stream |
2019 | SmartBrief | New revenue stream |
2019 | Mobile Nations (Mona) | Strengthened online tech |
2019 | Cycling | Strengthened Sports vertical |
2018 | Purch Consumer | Increase in online tech and science and US reach |
2018 | New Bay Media | New B2B brands and US reach |
2018 | Haymarket Consumer | New sports vertical and strengthened tech reach |
2017 | Home Interest portfolio from Centaur Media | New home interest vertical |
2016 | Imagine Publishing | New knowledge vertical |
Growth through acquisitions

Strong fundamentals and track record
Since 2016, we have built a strong track record of growing revenues – both organically and via acquisition – operating profit, and cash flows.
Our group revenue

Our adjusted operating profit margin

Our adjusted free cash flow

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